The digital world is changing. If you’ve noticed your polished food photos aren’t getting the love they used to, you’re not alone. Because the way people engage with content has shifted fast. According to Nielsen, 92 percent of consumers trust recommendations from other people over branded content.

Content is king. You’ve heard it a million times. But you’re not looking to go viral or become a TikTok star. You just want more people to discover your catering business, trust your team and book you for their next big event.

Most catering businesses fail to book clients from social media. Why? Because they’re inconsistent with posting, have no strategy or spend hours trying to make content that gets likes but never leads to a single inquiry.

Google Ads can be a goldmine for catering businesses. However, if you’ve ever tried running a Google Ads campaign for your catering business, you might’ve had one of these moments:

You’ve probably seen it before. The smiling chef. The champagne toast. The string lights. The words “elevated,” “passionate” and “locally sourced.” Every catering business says they’re different or the best. But it all looks the same.