Social media is an excellent way to advertise and market your catering company online. With visual content so popular on Instagram and the opportunity to go viral on TikTok with little teaser videos, you can put one thing that people are addicted to on social media directly in front of their eyes – food.
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When the average consumer is searching for a local company to hire, seven out of ten grab their mobile device or tablet. This is a number that is constantly increasing, as well. With that being said, a catering marketing effort designed to attract new customers to your catering service needs to focus on your Google My Business listing.
The growth and overall success of your catering business is dependent on constantly generating new leads through several different catering marketing campaigns. More inbound leads means more chances to convert those leads into catering customers.
Growing your catering business online requires that you leverage all of the available online catering marketing channels and strategies currently available. When this is done correctly your catering business will receive the maximum number of organic impressions, helping you generate leads that convert into customers.
Your catering marketing plan needs to take full advantage of the tools that Google makes readily available to you. Not only can Google help you attract catering customers, but their suite of free marketing tools can help you optimize and scale your campaigns, resulting in business growth.